- Viewers – People who have watched the content.
- Visitors – People who have entered the camera's viewing range.
- Period – Selected start and end time.
- Session – Selected period.
- Exposure – Count of people who have entered the monitored area.
- Impact – People who have watched the content.
- Conversion Rate – Percentage of visitors who become viewers.
- Engagement Gap - Percentage difference between the conversion rate of the best-performing element and the lowest-performing element.
- Location – State in which the device(s) are located.
- Devices – Equipment containing Elenix software; these devices can support one or more cameras, depending on the project.
- User - The person who interacts with the system: someone who accesses, navigates, or uses the functions of the application or website.
- Company - Organization to which a user is assigned within Elenix.